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| Good life advice, really. |
Today, it is widely known that tobacco use causes all sorts of negative health effects, such as ruining the body's immune system, causing signs of premature aging, and, as shown in the commercial, causing gum disease and tooth loss. Despite this, 1 of 5 deaths in the US today are attributed to smoking. The timeliness of this commercial is thus in its appeal to younger people, who are at risk for smoking. While the target audience is more directed towards teens and college students, the commercial is also appealing to smokers of all ages to quit or else risk tooth loss. The combination of greater medical knowledge about the effects of smoking and the knowledge that the sooner a smoker quits, the less of an effect the smoking will have on their lives makes this moment timely to deliver the anti-smoking message.
The commercial is also timely in that it shows a situation smokers encounter on a regular basis. When buying cigarettes, smokers have to show their ID to a man behind the counter and give him a wad of cash.
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| A smoking gun if I ever saw one. |
The commercial also portrays the smoker going to a convenience store at the dead of night. This situation is meant to portray smoking as something that is not cool, but rather very shady and abnormal.
This anti-smoking commercial thus uses kairos by pressing the advantage that the anti-smoking campaign has. It is well known today that smoking is unhealthy as compared to the 1960s, and every smoker that quits will be a positive contribution to the campaign.
This is a really great post. I like how you use facts and images from the very beginning to draw in the reader. I also really liked how you not only connected your commercial but you also did an analysis on it. The only things I would add to this blog post are references to link out to other forms of present day cigarette commercials and make an explicit reference to your posted commercial.
ReplyDeleteI liked how you explained the kairos of current day and then linked it with the commercial. The analysis on the commercial gave kairos a greater meaning for its importance to the time. This analysis showed how the time periods of the 60s to now differ in their perception of smoking.
ReplyDeleteThis post really engages reader. I like the way you described the commercial and what it portrays. However, your post lacks external links. For example, you said "Despite this, 1 of 5 deaths in the US today are attributed to smoking." You need to provide the reference link, so that reader can have some sort of background knowledge of what your'r writing.
ReplyDelete